Vinitaly Singapore was launched for the first time in SE Asia with an inauguration and press conference held at the Shangri-La Hotel, Singapore on 21 January 2010.
The event generated a lot of interest both among trade visitors as well as among wine lovers in Singapore. Most of the leading wine importers, distributors, retailers and representatives from the Ho.Re.Ca segment were present at the event together with leading media representatives and wine experts from the region. The event also saw attendees coming in from Thailand, Japan and China.

